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The Email List Guilt Most Nonprofit Leaders Carry (And What to Do About It)

People opted in. Then life happened. Now there's a list full of supporters who said yes at some point, just sitting there. The guilt is common, and so is the fix.

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Jesse Lane
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I've talked to a lot of nonprofit leaders who feel genuinely guilty about their email list.

They built it, people opted in, but then life happened and the campaigns got sporadic.

And now there's this list full of people who said yes to you at some point just sitting there.

Why This Keeps Happening

Most nonprofit marketing teams are running too lean to give email the attention it needs.

Email marketing done well takes consistent strategy, a plan mapped to your donor journey, and someone who actually executes it every week.

What Branches Does

That's what Branches does.

We take email marketing off your plate. The strategy, writing, execution done for you.

And we're not just maintaining a list. We've helped send over 100 million emails that have consistently led to increased engagement and record breaking fundraising campaigns.

Let's Talk

If you've been thinking about getting help here, let's connect!

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