Branches partnered with Come and See Foundation to launch The Thread, an ambassador program built to activate fans of The Chosen as a grassroots distribution network for Come and See and its mission for Gospel movement through exceptional storytelling.

From strategy to execution, we developed the brand identity, engagement framework, and full suite of launch materials needed to bring the program to life. Every deliverable was designed around a single goal: converting passionate fans of the show into a mobilized, mission-driven community with the infrastructure to scale into a grassroots amplification engine for the Come and See Foundation.