Brand Messaging & Visual Identity for GSI

The project
Our team at Branches partnered with Global Serve International (GSI) to reimagine their brand messaging and visual identity. GSI was struggling to communicate their ministry model in a way that was both consistent and concise, especially for new audiences.
We developed a brand system that balances professionalism with depth and meaning, helping them “dress the part” for the next season of growth. To further support their mission, we produced a two-minute video designed to help pastors understand how GSI equips congregations to engage the Great Commission in some of the most challenging places on earth.
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