Launching Tithe Your Career with Go Corps

Branches partnered with GoCorps to give Tithe Your Career a brand strong enough to carry a big ask: treat your career as something to give, not just build.

From strategy to execution, we developed the brand personality, voice, and messaging, building on existing Gen Z research, then expressed it in a full visual identity and brand guide.
From there we designed the assets that put it to work: a conference acquisition strategy, the Urbana 2025 booth, a redesigned book cover, a social media launch kit, and event collateral. Every deliverable's aim was to help Gen Z students and ministry leaders see a career as a calling, and giving GoCorps the resources to keep the brand growing.